Workforce Development & Career Pathways stands at the heart of our 2030 strategic vision. By attracting new talent, nurturing individual potential, and building meaningful career journeys, we are investing in people—the most powerful foundation of our industry’s success. Some of the initiatives that will be involved in this pillar include: redefining the construction industry landscape and reshaping its perception by providing resources that inspire innovation and recruit future-focused professionals to the workforce; developing transformational education and leadership programs that prepare people and companies for the demands of the commercial building industry as we move into the next decade; and attracting traditional and non-traditional entrants to construction career pathways.